• We help people in healthcare organizations achieve more, with less.










    Let's do this.

  • Who We Are

    Healthcare Strategy & Innovation Partners.


    Our team brings together business strategists, market researchers, designers, sociologists, behavioral economists, healthcare professionals, and project managers.


    Throughline is built with the aim of improving health outcomes and experiences, profitably and sustainably, by partnering with people and companies who share in this purpose.


    We help people in healthcare organizations achieve more, with less.


    We do this by starting with the end results in-market necessary for sustainable health gains – meaningfully improved health outcomes and business results – and plan backward through the commercialization continuum to identify what’s needed and what’s not in order to pull potentially transformational insights, strategies and ideas through to market with maximum impact and minimum wasted investment.


    We’re passionate about helping our clients to identify key transition points and create Shared Values Engagements™ that bring stakeholders together in ways that accelerate great strategy and ideas making it to market successfully and changing lives for the better.


  • How We Do It

    Our Key Services and Offerings




    Strategic Planning & Launch Acceleration

    We help our clients (and our clients' clients) create interactions, processes, tools, capabilities and culture for sharper strategy that gets pulled through to drive better outcomes and results in market. Our capabilities include:

    > Adoption Acceleration

    > Annual Brand Planning

    > Corporate and Portfolio Strategy

    > Competitive Simulations

    > Advisory Boards

    > Shared Values Engagements™

    > Custom Worksession Design & Facilitation


    Deeper Insights through Qual Methods and Social Science

    Through advanced market research and multi-disciplinary social science, we conduct U.S. and Global research to drive better decisions and help powerful insights get pulled-through to market. Our capabilities include:

    > Integrated Journeys

    > Brand Positioning

    > Foundational understanding

    > Messaging Strategy

    > Strategic Foresight

    > Knowledge Synthesis

    > Custom Qual and Ethnography

    > Advanced Online Qual


    Solutions, Innovation, & Pull-through

    We use design thinking to complete end to end innovation projects with clients. Successful solutions are developed in step with current and downstream commercial and organizational realities. Our capabilities include:

    > Innovation thru Foresight

    > Co-creation & Incubation

    > Early prototyping

    > Business Model Development

    > Service Design

    > Validation & Implementation support

  • Connect With Us

    If you and your work aim to improve healthcare experiences and outcomes,

    we'd love to chat about how we can help you achieve more, with less.

    Email: Robert Knox

    Managing Partner

    Connect with us on LinkedIn

    Email: Nadia Sapiro

    Managing Partner